People might be cut from the same cloth...but we are not the same.we have different social dynamics and live on different economic platform. In our day to day. Its about how much you can make in a day. That determines how you shall live your lifestyle.
The misconception would be to neglect your brand identified and target market positioning. Your logo, colour scheme, culture and personality will be your greatest brand assets.
In an economic age consumers of your brand vote with their pocket. They need lifestyle brands that add value and enhance their lives. It would be a mistake to thing by just putting a logo on something you have a brand. Brands that have a share of mind and create a paradigm shift in the way people think and interact with it.
Most businesses are worried about generating revenue.
While their greatest worry should be sustainable lifespans and reinvented interest in growth and opening new product extension .ie. Diversified product offering. Eg. The virgin business model is a typical innovative way of how born of a high school magazine to music store to recording label to 200 brands within the business model.
In Mzansi we have a 99% brand failure within the first ten years because of the lack of business acumen. We believe business turnover is a profit and hence personal lifestyle enhancer.
Most so called business leaders lack the basic navigator insight as to where their destination is. They are worried about the journey not the end factor nor an extension of that destination into many destination...
Failure within the entertainment industries is results of lack of reinventing and attracting new users and opening new markets. From kwaito music label right to traditional music. Once the cash cow artist leaves or ceases to be part of the label. The whole company or corporation looses the plot.
This universal truth is true to other industries from construction to consultancies...ect
People might be cut from the same cloth...but we are not the same.we have different social dynamics and live on different economic platform. In our day to day. Its about how much you can make in a day. That determines how you shall live your lifestyle.
ReplyDeleteBranding in the economic age.
ReplyDeleteThe misconception would be to neglect your brand identified and target market positioning. Your logo, colour scheme, culture and personality will be your greatest brand assets.
In an economic age consumers of your brand vote with their pocket. They need lifestyle brands that add value and enhance their lives.
It would be a mistake to thing by just putting a logo on something you have a brand. Brands that have a share of mind and create a paradigm shift in the way people think and interact with it.
Most businesses are worried about generating revenue.
While their greatest worry should be sustainable lifespans and reinvented interest in growth and opening new product extension .ie. Diversified product offering.
Eg. The virgin business model is a typical innovative way of how born of a high school magazine to music store to recording label to 200 brands within the business model.
In Mzansi we have a 99% brand failure within the first ten years because of the lack of business acumen. We believe business turnover is a profit and hence personal lifestyle enhancer.
Most so called business leaders lack the basic navigator insight as to where their destination is. They are worried about the journey not the end factor nor an extension of that destination into many destination...
Failure within the entertainment industries is results of lack of reinventing and attracting new users and opening new markets. From kwaito music label right to traditional music. Once the cash cow artist leaves or ceases to be part of the label. The whole company or corporation looses the plot.
This universal truth is true to other industries from construction to consultancies...ect